In June 2025, Google said it would stop using seven old schema types. Later, in September 2025, Google also removed its reports from Search Console. This change surprised many marketers because these schema types once helped websites show rich results in search.
This Google schema update means one thing: we must focus on what really works now. Google wants clean and honest structured data. It also wants content that matches what people are looking for.
So marketers must shift their plan. Strong SEO best practices matter more. Smart structured data changes matter too. And you need a solid search engine ranking strategy that does not depend on old or unused schema types.
This blog will explain what changed, why it happened, and how you can stay ahead with simple steps that work today.
Why This Google Schema Update Matters Now
This Google schema update matters because it can change how people see your site on Google. When Google removes old schema types, your page may lose some rich results. This means your page may not look special on the search page anymore. Fewer people may click on it.
Google now wants results that match what people truly need. It prioritises clear answers and genuine intent. It only retains the schema that helps users.
This is why marketers need a new plan. You cannot rely on old markup. You must focus on simple, helpful content. You must use clean, structured data that supports the page. Search is moving toward user intent. If you follow this path now, you stay ahead.
What does Google Remove exactly?
Google has decided to phase out support for seven old schemas by 2025. This old schema focuses on achieving results, such as rankings, videos, or viral ads. Google will now remove them from the search results. This change will affect many websites. Marketers need to know what to do next.
Quick List of Schema Types Dropped
Here are the seven schema types that Google no longer supports:
Book Actions
Course Info
ClaimReview
Estimated Salary
Learning Video
Special Announcement
Vehicle Listing
Why Google Removed These Types
Google removed these schema types for a few reasons:
They were used very little.
They gave little value in search results.
Some caused confusion or low trust for users.
Some were outdated or repeated other information.
The goal is to make search results cleaner and easier for people to understand.
How These Removals Affect Different Industries
The impact is different for each business type.
eCommerce sites: May lose rich product or vehicle listings.
Local businesses: Special announcements may not show up as highlighted.
Publishers and bloggers: commenting on reviews and instructional videos won’t yield results.
SaaS or service companies: The library’s information and Book Actions schemas won’t show any change.
Every organisation should evaluate the structured data presented and identify solutions that are still being developed.
How This Impacts Your SEO Strategy Right Now
The lack of these schema types will affect how your website appears on Google. Pages cannot display ads such as logos, videos, or keywords. This makes it difficult to get an idea. Today, marketers must strike a balance between high-quality content, user-friendly content, and sophisticated SEO techniques.
Fewer Automatic Rich Snippets = More Competition
Rich results once made pages stand out easily. Without them, most pages look similar. This makes clicks harder to get. More businesses are competing for the same space. That’s why it is important to improve content, use clear, structured data, and give users what they are looking for.
What Happens to Old Structured Data?
Old schema types do not break your site. They do not cause errors. Google just ignores them. They will not show rich results anymore. It is important to remove or update these old schemas. This will make your site look cleaner and easier to use.
Structured Data isn’t dead – they’re changing
Although Google shuts down some of its schema types, the structured data is still valuable. It will help search engines understand your content. It can make your pages stand out in search results. You don’t need the old schema types to succeed. You just need to use the right ones.......
Click here to read the full blog: Google Drops Support for 7 Schema Types - What Marketers Must Refocus On as Search Evolves
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